Then, I’d make the trip to buy produce and groceries for the recipes we found online, but there would always be too much food for two and the extra produce wouldn’t last long before it had to be laid to rest in the trash.

Both full-time professionals and not even part-time in the kitchen, we realized very quickly that we needed a more sustainable plan for our meals (and our weight) than ordering takeout every night.Īt first, it was like an episode of chopped, trying to make something out of the random ingredients we had in the fridge (mostly omelets). Discovering new restaurants and postmates-and-chill quickly became our favorite “date-nights”, but, being engaged, made us feel like it’s time to get our act together… a little bit anyway.

Some analysts have said an acquisition by a major grocery chain like Walmart could also help improve access to Blue Apron’s meal kits.Meal kit deliveries are a godsend! My fiance and I first bonded over our love for good food and dancing. This week’s rebound underscores the potential opportunities ahead for the company. The company remains 89% below its $10 a share offering price. As publications like the Wall Street Journal and the Los Angeles Times began writing stories about the new menu this week, the stock continued to rise.Īs of Friday’s close, Blue Apron shares had risen to $1.12 a share, or 73% above its low this month. 26, one week before many people set New Year’s resolutions for healthier diets.īlue Apron’s stock hit a record low of 65 cents a share around the time the partnership was announced. The new meal kits-which include recipes like Crispy Baked Chicken, Garlic Shrimp, and Sweet Potato Chile-became available on Dec. 21, when the company announced it would partner with Weight Watchers, which now goes by the name WW Inc., to deliver meal kits based on WW Freestyle recipes. The rebound in Blue Apron’s stock began on Dec. That level not only carries a symbolic meaning for investors-below it, an issue is considered a penny stock, a designation that deters some shareholders-but the New York Stock Exchange will often delist stocks that trade below $1 a share for more than 30 days. Blue Apron’s stock surged 22% Friday, rising back above the $1 a share level for the first time since Dec.

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